Why Action Cameras Have Become So Popular?
They are small, comfortable and versatile. And most importantly, they are extreme. In the last two years we have witnessed a real invasion of action cameras, small wearable cameras that allow us to shoot everything that happens around us from our own point of view. Until recently they were the exclusive prerogative of extreme and spectacular sports professionals (snowboarders, surfers, paratroopers, mountain bikers, etc.) who wanted to take a subjective shot of their exploits. Today they have become a cult phenomenon. A decade ago, the market for these cameras didn't exist. Then came Nicholas Woodman, a surfer with a passion for visual art, and the world of filming suddenly changed. The intention of Mr. Woodman, now CEO of GoPro with a personal fortune in excess of a billion dollars, was to provide his surfer friends with a small and handy tool, but at the same time guaranteeing high quality in the shooting phase. Thus, GoPro began to produce waterproof cameras with small dimensio